Another step to winning in the “customer era”

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Customer Centric Approach

The key to building an efficient and profitable customer strategy

At PwC we have developed the Customer Centric Approach (CCA), a solution based on our 5+1 methodology which enables you to act in an integrated manner on the five drivers identified by PwC as key to building an efficient and profitable customer strategy: cultura, clientes, política comercial, canal y control.

Knowing how to combine these five drivers together, addressing them from an overall perspective and integrating them with advanced technology, is the best way of accurately understanding where your marketing strategy stands and helping you to move forward to your best destination.