Technology

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Analysis of latest trends in digital mobility

Challenges

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Industry challenges

In general, the challenges faced by the Technology industry relate to growth and/or a recovery in sales after several years of harsh cost adjustments due, in some cases, to dramatic reductions in turnover. Industry concentration and consolidation is likely to increase in order to obtain cost saving synergies leading to improved profitability, the main players being corporate investors.

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Protected information

The information held by technology companies is one of their main assets. For this reason, it must be adequately protected from the threats to which the information is exposed. In a crisis and contingency environment such as the current one, companies tend to review their economic items in order to identify and eliminate superfluous costs.

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Relevant information

Reports

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Publications

Growth reimagined

The report contains the findings of the latest Annual CEO Survey for the Technology industry. CEOs agree on three factors that will determine the industry’s near future: mobile devices, boom in technology consumerism and cloud computing.

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Technology M&A Insights-what's generating deals in the Technology sector? 2011

The report, published by PwC, analyses the impact of M&A activities on the technology industry in the past year and the outlook for 2011.

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Cloud Computing - Navigating the Cloud

The report Cloud Computing-Navigating the Cloud, prepared by PwC, identifies and analyses the most relevant challenges generated by cloud computing, based on a survey of over 50 suppliers in Germany.

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(Global) technology industry publications

Consult the following publications prepared by PwC’s international network.

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