Social Programme 2011- 2012

We collaborate with the Junior Achievement Foundation in the development of several initiatives aimed at promoting the entrepreneurial spirit among young people. Our collaborations comes under the following initiatives:

• Graduate Programme for young people and university students which falls within the European program Junior Achievement-Young Enterprise and which is aimed at promoting the entrepreneurial spirit and encouraging the training of entrepreneurs among university students and through the implementation of a business plan.
• Sponsorship and collaboration in training courses and sessions and guidance to entrepreneurs such as Campus Emprende FP and the Innovation Camp, in which PwC professionals participate as volunteers.

One of the central values of the PwC vision is supporting entrepreneurs and innovation as value creation engines. From a social viewpoint, the PwC Foundation wishes to identify and support cases of innovation and social entrepreneurs with impact in terms of value creation. For this, we aim to support initiatives which combine social impact with economic feasibility. Ashoka is an international organisation that identifies and invests in innovative ideas in the hands of social entrepreneurs to boost lasting structural changes. Collaboration from the PwC Foundation will centre on supporting, through the Impulsa project, the Spanish entrepreneurs identified by Ashoka, providing them with professional advice to guarantee the feasibility of their idea.

The PwC Foundation, with the idea of promoting collaborative initiatives with our clients and the main academic institutions, has decided to take part in a strategic initiative developed by BBVA and ESADE aimed at supporting social entrepreneurs. The project is called Momentum Project and is aimed at developing a program so that the most promising social entrepreneurs in Spain can consolidate, grow and climb the impact thereof. Designed by ESADE and financed by BBVA, the role of the PwC Foundation will be of “ management partner ” and will entail providing support by channelling the commitment of PwC professionals aimed at supporting the ten social entrepreneurs selected within the framework of the project.

The White Paper hopes to be the first detailed study of the reality of social entrepreneurs in Spain, identifying critical leverage points in order to boost the dissemination and extension thereof and proposing specific lines of action.
The White Paper will seek to offer a detailed understanding of:

• Social entrepreneurship and its actors of reference in Spain.
• The most attractive models of entrepreneurship and their success factors.
• The main obstacles to the appearance, development and success of social entrepreneurs.
• The financial means available for financing projects of this type and alternatives to be developed to facilitate private investment in social entrepreneurs.
• The potential alliances with key actors in the future of social innovation.
• The most appropriate models for the capture and dissemination of knowledge.

The Barrié de la Maza Foundation and the PwC Foundation have implemented “ Más Social” , a program that aims to guide Galician entities towards economically sustainable professional management. The aim of the program is to promote an economically sustainable action model and, in an indirect manner, to make it possible for professionals who are unemployed as a result of the economic crisis to return to the labour market. For this, the program will make available to the suppliers of social services in Galicia that participate in the same, a full range of support instruments:

• Hiring of professionals with experience in management.
• Technical assistance to carry out their action or strategic plan.
• Support in the implementation of the action plan.
• Specific training in areas of social management.

Forming part of the agreement concluded with the ESADE Institute for Social Innovation, we will continue with activities, business meetings, studies and publications on leadership in NGOs and other non-profit making organisations, with the aim of :

• Generating and disseminating innovative knowledge.
• Contributing to the development of leadership skills.
• Contributing to enhance the credibility of organisations.

To attain these objectives, we will continue to carry out research, teaching, shared learning and dissemination actions:

• Social leadership Forum that will continue to be held alternating between Madrid and Barcelona and which constitutes a forum for learning and knowledge generation aimed at chairmen and senior managers of Spanish organisations.
• Social leadership research.
• Annual publication of the research work and a case study of good social leadership as well as the conclusions and working papers of the Forum’s different meetings.

This project is a collaboration initiative of the PwC Foundation with the ESADE Institute for Social Innovation which seeks to facilitate communication between social leaders and PwC business leaders in order to help the former to reflect with the aim of improving themselves and the organisations they direct. The project consists of a joint process of reflection, transfer of knowledge and exchange of opinions, which links a social leader with a PwC partner or director during six months. Based on an individual relationship, this project is aimed at the participants of the Social Leadership Program and seeks to help the social leader to reflect on how to improve their own management and that of the organisation.

Within the framework of the various alliances formed by the PwC Foundation with other third sector organisations, the Impulsa project seeks to provide PwC professionals with the opportunity to collaborate as volunteers with a group of social organisations in an attempt to favor the improvement of their management processes and attainment of objectives.
The aim is to identify projects where such organisations require PwC professionals to contribute their competencies and capacities and offer the latter the possibility of working on these projects during their holidays.

We sponsor and collaborate in the development of dissemination programs and activities to boost confidence in private individuals and companies in the actions of NOGs and non-profit making entities, participating as owners of the Foundation and promoting the transparency guide.
In line with the philosophy of the Néstor Project, we are going to study means of promoting the collaboration of PwC partners and professionals with leaders and managers of NGOs, through coaching initiatives and voluntary work which will we call Néstor II Project.

The PwC Foundation is closely committed to the Spanish Red Cross. This commitment takes the form of the following two lines of collaboration:

• Financing international in-situ missions carried out voluntarily by PwC professionals within the framework of the Program Life!
• Collaboration in blood donation campaigns, setting up mobile units outside the main PwC offices twice a year.

Under the Framework Collaboration Agreement concluded with Spanish charity Cáritas to contribute to the fight against poverty, social alienation, we will collaborate in fund-raising campaigns for national and international emergencies.

Under the Framework Collaboration Agreement we will contribute, with the work of PwC professionals, to the integration of young Spanish people at risk of social exclusion.

The signing of an agreement with the Reina Sofía Foundation enables us to collaborate in the achievement of its objectives: research on the disease and contributing to overcome family problems caused by this disease, in order to obtain a better reconciliation of family and work life.
Our collaboration focuses on :

• Economic donations to the research unit for this disease.
• Collaboration with the training centre, giving courses and giving publications to improve the attention, care and defence of their rights and interests.

The Framework Collaboration Agreement concluded with UNICEF envisages the development of a group of initiatives centred on improving the management and operating capacity of the institution in Spain, paying special attention to issues relating to income-generating activities.

The PwC Foundation has signed an agreement with the Bertelsmann Foundation and German Chamber of Commerce in Spain to launch the Circle of Responsible Economics, an initiative aimed at reflecting on the keys to boosting a model of growth based on ethics and sustainability.

We collaborate with volunteer professionals in the organisation of the telemarathon aired on TV3 Cataluña and the marathon aired on C9 of RTV Valencia, aimed at raising funds for bio health scientific research.