Towards a model for intelligent growth

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If we ask ourselves in a few years, or perhaps a few decades, if Spain gained anything positive from the current economic recession, the answer we would like to hear at PwC is that it brought about a change in our production model, enabling us to leave behind an approach to growth based on quantity and price – which has proved to be obsolete – and transform it into a sustainable and competitive model. An intelligent model, based on innovation, quality, talent and value added, while at the same time respectful towards the environment and responsible towards the community.

The growth model we need in order to leave behind the practices of the past and successfully face up to the challenges of globalisation rests on:

Five basic pillars:


An approach which is open to innovation for current and future needs


Companies need to access new markets and be more competitive

Knowledge Economy 
Knowledge Economy

Growth and talent will enable us to do things better

Low-carbon economy 
Low-carbon economy

Responsible leadership to respond to the challenges of society

Updating of the AAPP 
Updating of the AAPP

Drivers and players in change in intelligent growth

Smart growth reports

Hot topics of CybersecurityHot topics of Cybersecurity: A new space full of unknowns

You could say that the word "Cybersecurity" is fashionable. In the best case, we can say that is a concern; in many others, simply unknown. Sometimes we are aware of the impact itself may cause, but we do not know to what extent we are exposed. In other cases, unfortunately, not even that. Download report.

Hot topics for Aerospace and DefenseHot topics for Aerospace and Defense

The aerospace and defense industry is undoubtedly one of the most dynamic , relevant and strategic from an economic point of view but also in terms of security , job creation and promotion of innovation. In a scenario of change as the current and considering the restrictions on public spending should reflect on where you are and where you are going. More information.

Hot topics of risk management in Spanish companiesHot topics of risk management in Spanish companies

The change we are experiencing the world and specifically the world of business, enables organizations are faced with new threats. Volatility is part of any process of change and it must be appreciated that any activity involves a certain level of uncertainty that need to be managed . More information.

España ‘goes global’España ‘goes global’

Spanish executives expect that earnings of its subsidiaries abroad will grow 89% in 2033. More information.

 The audit of the future and the future of auditThe audit of the future and the future of audit

A more immediate information, key to the future of audit. Download report.

Cities and citizens in 2033Cities and citizens in 2033

In less than two decades, the Spanish cities have undergone a major transformation, driven by a number of drivers for change which initially appeared to compromise its future development. These drivers of change will cause transformation in radical times of economic development models, patterns of social behavior and systems of government. The extent and direction of these changes depend not only on the political and business class but also the support provided by their own citizens.

More information.

Tendencias Tributarias - Abril 2014Tax trends

Latest news about Spanish Tax system.

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España en el mundo en 2033España 2033

This collection of documents has been created with the aim to anticipate the future to make decisions today that will affect our tomorrow. 'Spain 2033' is an initiative of our Smart Growth program.

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Temas candentes de los emprendedoresHot topics for entrepreneurs: How to transform an innovative idea into a business that works

This paper stems from the contributions of a working group made ​​up of professionals and experts in entrepreneurship. Although it has been prepared by PwC, the report contains the valuable information and content raised and proven in a workshop held last June 2013.

A previous draft to final document was submitted before publication to the experts who participated in the debate. However, this does not mean that group members have to identify with the wording of the final document, even with the selection of topics identified as hot. Download report.

Spain: Will FutureSpain: Will Future. Download report.

Business Strength reportBusiness strength report. Download report.