Towards a model for intelligent growth

If we ask ourselves in a few years, or perhaps a few decades, if Spain gained anything positive from the current economic recession, the answer we would like to hear at PwC is that it brought about a change in our production model, enabling us to leave behind an approach to growth based on quantity and price – which has proved to be obsolete – and transform it into a sustainable and competitive model. An intelligent model, based on innovation, quality, talent and value added, while at the same time respectful towards the environment and responsible towards the community.

• Our approach about intelligent growth .

The growth model we need in order to leave behind the practices of the past and successfully face up to the challenges of globalisation rests on:

Five basic pillars:

Innovation An approach which is open to innovation for current and future needs	Internasionalitation Companies need to access new markets and be more competitive	Knowledge Economy Growth and talent will enable us to do things better	Low-carbon economy Responsible leadership to respond to the challenges of society	Updating of the AAPP Drivers and players in change in intelligent growth

Relevant report

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