Decision-making a relating to sales /investments is a complex process for the parties involved in the transaction. It usually includes the mobilisation of important financial and human resources accompanied by a high level of uncertainty as to the actual result of the operation. This uncertainty is linked to factors such as regulatory changes, the evolution of competitive dynamics, price and cost trends , etc.
The aim of a commercial due diligence (CDD) is to reduce this uncertainty through an exhaustive understanding of the value drivers and their future projections. At PwC, CDD is part of an integrated due diligence , which includes a financial and legal due diligence and is aimed at reducing uncertainty in all aspects of the transaction by providing an independent and detailed business evaluation.
PwC has a team of experts in carrying out CDD with extensive sector specialisation who provide an independent and detailed evaluation of the transaction from a market viewpoint. In the last year alone, we have carried out more than 25 operations .
Failure to carry out the relevant market analysis can entail :
Impacting directly on the valuation of the transaction and the post-deal and therefore on the success of the operation.