Choosing the most appropriate market for your company is not an easy decision. Companies should consider the advantages and disadvantages of each market as well as consider whether each of these markets can meet the overall needs of the company.
The demand for public offerings may vary greatly depending on market forces, public perception of the IPOs, the specific industry conditions, the general market outlook and many other factors. When a bull market is booming, the windows of opportunity for new "corporate offerings" tend to open, achieving popularity in the market. However, in a declining market, this window is usually directed to a partial closure, decreasing the activity of the IPOs. You should consider the importance of timing and be prepared to adjust the company´s calendar accordingly. The scheduled calendar, from the initial meeting of the team until the completion of the IPO, could extend from several months to more than a year. In active markets where there are many IPOs, your company should avoid launching the IPO, "a day late."
There are several markets to choose from including the following: